Top 5 Film & Television Apps in Nigeria Q1 2023

In the first quarter of 2023, the top film and television applications in Nigeria displayed diverse trends in weekly downloads, revenue, and active users. Here, we take a closer look at the performance of Amazon Prime Video, Showmax, Shahid - ﺷﺎﻫﺪ, Netflix, and AREWA24 ON DEMAND. The data comes from Sensor Tower, where more detailed insights can be found.

Amazon Prime Video saw a notable fluctuation in weekly downloads, peaking at approximately 15K in the week of January 30. Weekly revenue showed a significant spike, reaching around $8.6K in mid-February. Active users steadily increased throughout the quarter, culminating in roughly 93K by the end of March.

Showmax experienced steady weekly downloads, hitting a high of nearly 16K in mid-February. Revenue maintained a consistent range, peaking at about $1.3K in late January. The app saw a slight fluctuation in active users, ending the quarter with around 175K weekly active users.

Shahid - ﺷﺎﻫﺪ had a significant surge in downloads towards the end of March, reaching close to 2K. Revenue also saw a notable increase, topping at approximately $990 in mid-March. Active users followed a similar trend, peaking at around 1.7K in the last week of March.

Netflix maintained a steady download rate throughout the quarter, with weekly downloads around 52K by the end of March. Revenue showed minor fluctuations, peaking at around $600 in mid-February. Active users slightly declined over the quarter, ending with approximately 580K.

AREWA24 ON DEMAND demonstrated a steady performance in weekly downloads, peaking at about 7.4K in late February. Revenue remained relatively stable, with minor peaks around $474 in early January. Active users fluctuated slightly, ending the quarter with around 23K.

These trends highlight the dynamic nature of user engagement and revenue generation in the Nigerian film and television app market. For more detailed insights and data, visit Sensor Tower.